Artificial Intelligence Week at ESLSCA Business School Rabat
Artificial Intelligence (AI) is already transforming our daily lives, our ways of working, and our learning methods. At ESLSCA Business School Rabat, AI Week provided a unique platform to explore these changes, understand their impacts, and imagine the future.
Organized by the Research Laboratory in Finance, Management, and Innovation, this initiative brought together students, faculty, experts, and professionals, fostering a space for exchanges where science, strategy, and operational practice meet.
What is Artificial Intelligence? AI encompasses technologies capable of simulating human intelligence: language understanding image recognition, behavior prediction, and decision-making. It is a strategic tool to transform our relationship with knowledge, work, and innovation, rather than an end in itself.
Concrete Applications Explored During AI Week
• Healthcare: Rapid disease detection, personalized treatments, and support for medical research.
• Geopolitics: Analysis of massive datasets to anticipate crises and understand international challenges.
• Construction (BTP): Optimization of construction sites, predictive maintenance, and improved safety through AI.
• Finance: Automation of analyses, fraud detection, and support for strategic decision-making.
• Smart Learning: Personalized learning, intelligent assessments, and tracking student performance.
• Smart Travel: Optimized travel management, personalized recommendations, and enhanced customer experience.
• Sports: Performance analysis, injury prevention, and optimized training strategies.
Each session combined theoretical approaches with practical case studies, allowing participants to see the tangible impact of AI across various sectors.
The Importance of Interdisciplinarity AI Week highlighted the blend of skills and perspectives required:
• AI influences strategic decisions, organizational management, and economic foresight.
• It demands a variety of competencies: computer science, management, ethics, and sociology.
Key Takeaways and Perspectives
• AI should always serve humanity.
• Its transformations are transversal and affect all sectors.
• Tomorrow’s leaders will need to combine scientific rigor, strategic vision, and creativity to fully harness these technologies.
AI Week at ESLSCA Rabat was far more than an academic event: it was a true laboratory for reflection, a place to learn, debate, and envision the future.
At ESLSCA Rabat, we believe that AI is not just technology; it is a lens through which we can reinvent our relationship with knowledge, work, and the world. AI Week demonstrated that learning, dialogue, and innovation are key to understanding and leveraging this transformation.
